The National Hockey League and DoorDash have entered a multiyear partnership that makes the delivery platform the league’s exclusive on-demand delivery and pick-up partner in Canada and the United States beginning with the 2026-27 NHL season.
The agreement marks DoorDash’s first partnership with the NHL and gives the company marketing and branding rights tied to league broadcasts, events and the Stanley Cup Playoffs.
Partnership includes game-night promotions
The partnership begins in Canada with a DoorDash Puck Drop promotion on Sept. 29, the opening day of the 2026-27 NHL season. The company will then offer game-night deals every Wednesday and Saturday during the regular season.
DoorDash will also become the presenting sponsor of Wednesday night regular-season national NHL games and Stanley Cup Playoff games broadcast on Prime Video in Canada. The company is also scheduled to activate at the 2026 Tim Hortons NHL Heritage Classic in Winnipeg on Oct. 25.
“For tens of millions of hockey fans across North America, every night is appointment viewing. In Canada, hockey night is more than a game, it’s a family ritual and a way fandom gets passed from one generation to the next,” said Gina Igwe, Vice President of Brand, Creative, and Consumer Marketing at DoorDash. “As the NHL’s Official On-Demand Delivery and Pick Up Partner, DoorDash is proud to help fans spend less time managing meals, snacks, and last-minute needs, and more time in the moments that make game night matter. From puck drop to the final buzzer, we’re here to make it easier to be a fan.”
Under the agreement, DoorDash receives a range of NHL marketing rights and designations, including the use of league marks and broadcast-visible branding through Digitally Enhanced Dasherboards during nationally televised games. The partnership also includes integration at major NHL events, including the Discover NHL Winter Classic and Navy Federal Credit Union NHL Stadium Series, as well as a presence throughout the Stanley Cup Playoffs.
North American marketing strategy
The deal gives DoorDash a presence across NHL programming and events in both countries while connecting its delivery and pick-up services with game-night promotions.
“NHL fans are fiercely loyal and passionate and happen to be some of the most active on-demand delivery consumers,” said Chris Falkiner, NHL Group Vice President of Business Development. “DoorDash reaches thousands of communities across Canada and the United States, fueling game night ordering for fans everywhere the League plays. We’re excited to have DoorDash on board as our Official On-Demand Delivery and Pick Up Partner across both countries.”
DoorDash said it will announce a new NHL-focused creative platform across North America, along with additional promotions and sweepstakes for fans. Those initiatives are expected to include a trigger promotion tied to NHL games.
The partnership is intended to connect DoorDash’s delivery and pick-up services with NHL game nights and fan activities across the league’s Canadian and U.S. markets.
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