A shocking 85% of B2C businesses are lagging due to being incapable of extracting actionable insights from customer data says a report by Forrester Consulting.
The partnership extends on the ShopHERE initiative which helps build and optimize online stores for independent businesses and artists amid the COVID-19 pandemic.
Antony Karabus discusses how this disruption represents a fundamental shift in consumer behaviour that will accelerate as a new generation of digital and value-savvy consumers become an even greater economic engine.