Omnisend

25% of ecommerce side hustlers in Canada earn $1,000+ Monthly: Omnisend

Mario Toneguzzi -
Selling items online is now the most common side hustle overall, chosen by 48% of side hustlers

Brands Retreat From Pride Sponsorships in Canada as Consumers Scrutinize Support

Craig Patterson -
Major brands are scaling back Pride sponsorships in Canada as consumers increasingly demand authentic, year-round LGBTQ+ support, according to a new study.

31% of Canadians have side hustle to cover every day expenses: Omnisend

Mario Toneguzzi -
85% admit they started for financial reasons rather than personal fulfillment or fun.

Fake product reviews surging in AI era: Omnisend

Mario Toneguzzi -
30% of online reviews on average are fake or misleading, and 82% of consumers encounter fake reviews at least once a year.

Omnisend Study: 74% of Canadians okay with AI completing online purchases

Mario Toneguzzi -
Openness to AI tools handling checkouts is up from 68% to 74% since August 2025, with almost 80% willing to hand over their data for more relevant recommendations. 

73% of Canadians Now Shop Chinese Marketplaces

Craig Patterson -
Survey finds 73% of Canadians shop Chinese marketplaces like Temu and Shein as monthly and weekly usage continues to grow.

64% of wealthy Canadians say they’ve switched to cheaper products in the past year: Omnisend

Mario Toneguzzi -
43% say they have substituted name brands with store brands, compared with 38% of all consumers. 

40% of Canadians admit hiding online purchases as budget pressure reshapes shopping habits: Omnisend

Mario Toneguzzi -
64% have switched to cheaper products in the past year, and 57% abandon carts expecting a discount.

Nearly 1 in 5 Canadians cutting back on Valentine’s gifts this year: Omnisend

Mario Toneguzzi -
While 20% of consumers say they’ve cut back on online holiday gifting, many shoppers report their overall online spending is still increasing.

Canadian ecommerce orders rose 20% in 2025, with top brands driving half the growth: Omnisend

Mario Toneguzzi -
Demand was unevenly distributed, with a relatively small group of higher-performing brands capturing a disproportionate share of the gains.

Post-Holiday Returns Spike Sharply Across Canada: Omnisend

Mario Toneguzzi -
For years retailers have been using data or AI tools more effectively to reduce preventable returns in high-risk categories such as apparel and beauty.

Canadians to spend $9.3B this Black Friday and Cyber Monday

Mario Toneguzzi -
Survey finds Canadians plan to increase Black Friday and Cyber Monday spending, focusing on discounts, free shipping, and strategic purchases.
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