Patrick Foster

5 Canadian Retail Startups With Awesome Branding

Craig Patterson - October 21, 2018

Brand is how people feel about a company. It is a culmination of memories and emotions triggered by the brand’s symbols and messaging. A brand strategy can influence and engage customers on an emotional level.

Why Canadian Retail Is Going Online & What That Means

Retail Insider - August 6, 2018

Today, the ecommerce industry in Canada is in the midst of a major boom, and the coming years should see yet more retail move into the digital world

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