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As artificial intelligence makes marketing content faster and easier to produce, retailers face a growing challenge: standing out from competitors. Linda Farha explores why authentic brand stories, human expertise and consistent messaging are becoming increasingly valuable in retail marketing.

Craig has a discussion with Jenn Gregory and Linda Farha about consultancy Retail Strategies and its expansion into Canada. Jenn Gregory is President of Downtown Strategies at US-based Retail Strategies Group, and Linda Farha is Founder and head of Zenergy Communications in Toronto, as well as Chief Connector at pop-up go.

Ottawa-based retailer partnered with pop-up go for an activation on Queen Street.

Toronto-based pop-up go partners with Chicago-based The Pop Up Retail Expert.

The discussion revolves around the five industry trends helping shape the new retail environment amid an unprecedented pandemic.

One business owner said that there’s been a shift in focus like never before.

Other News: Hublot opens 1st corporate store, Birks unveils Canada’s biggest luxury ecommence site, Ontario Science Centre’s pop-up launch, Zwilling opens 1st flagship store in Canada, best/worst big-box retailers ranked.

The Vancouver-based company is growing its brand awareness with a direct-to-consumer strategy that could be rolled-out into other markets.

Other News: Holt Renfrew Ogilvy unveils impressive men’s suite, Luxury women’s fashion brand opens at TNT, Glassbox Barbershop eyes Quebec, Kettleman’s Bagel Co. Plans Significant Expansion.

Swimwear pops-up in Tsawwassen, Sleep Country partners for mental health, Holt Renfrew Ogilvy debuts new luxury concessions for Bottega Veneta, Tiffany & Co., and David Yurman.