Pria Rajput

Why Brand Activations Are Becoming an Important Part of Retail Marketing

Craig Patterson - September 2, 2026

Brand activations are becoming a bigger part of retail marketing as brands use physical experiences, creator content and memorable environments to connect with consumers.

Canadian Retail Leasing Market Shows Strength, But Tensions Emerging

Craig Patterson - March 18, 2026

Retail leaders discuss rents, demographics, and design trends shaping the Canadian retail leasing market in 2026.

Design-Led Retail Repositioning by Vancouver’s Black Label Designs

Craig Patterson - August 7, 2025

Vancouver’s Black Label Designs uses branding and interiors to transform tired retail and hospitality spaces into profitable, engaging destinations.

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