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Roll Up The Rim

Tim Hortons brings back Roll Up The Rim on cups for 40th anniversary contest

The company said more than 30 million prizes are available this year through cup rolls and digital play.

Tim Hortons Changes to ‘Roll Up The Rim’ is Coffee Chain’s Latest Misstep: Opinion

Industry expert Sylvain Charlebois says that the iconic contest is now much shorter and incredibly more complicated, and will turn off many loyal consumers.
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