Tim Hortons says it is bringing back its Roll Up The Rim contest on physical coffee cups as part of the promotion’s 40th anniversary, marking a return to the in-store format alongside its digital game.
The coffee and quick-service chain said the Roll Up To Win contest begins Feb. 23 and will again allow customers to reveal prizes by rolling up the rims of hot beverage cups, while also continuing through the company’s mobile app.
The move signals the company’s intent to maintain the in-restaurant version of the contest after previously shifting the promotion to digital-only play, and to use both physical and app-based channels to drive customer engagement and rewards participation.
“For decades, Canadians looked forward every spring to Rolling Up The Rim of their coffee cups at Tims and we always heard they loved the tradition of winning a free coffee – a little thing that could make their day – as well as the chance of winning a grand prize like a new car,” said Axel Schwan, President of Tim Hortons.
“When we brought Rolling Up The Rim back last spring, the response was incredible and we were reminded how important this iconic Tims tradition is for our guests. So, we’re thrilled to share that Rolling Up The Rim of our cups is coming back – starting on Feb. 23 – and not just for this year, but for years to come.”
More than 30 million prizes
The company said more than 30 million prizes are available this year through cup rolls and digital play. Prizes include seven 2025 Volkswagen ID. Buzz vehicles, vacations, electronics, gift cards, cash, and millions of food and beverage items, including more than eight million donuts and more than 17 million coffees.
Among the top prizes are a VIP experience package offering a choice of experiences such as a SiriusXM All Access VIP Experience, a Cirque du Soleil two-night Big Top VIP premiere getaway, an NHL Game Day Experience for two, or a Simons VIP shopping spree.
Other major prizes include a Volkswagen all-electric ID. Buzz, a seven-night all-inclusive vacation for two with SellOffVacations and RIU Hotels & Resorts, a 2026 Sun Tracker Party Barge 16 DLX, and a 2025 Tracker Off Road 600 ATV.
Additional prizes range from home electronics and outdoor equipment to retail gift cards, streaming subscriptions and loyalty rewards points.
Digital and loyalty integration
Tim Hortons said customers can receive a contest cup with a roll under the rim while supplies last.
Members of the Tims Rewards program can earn digital rolls between Feb. 23 and March 22 with eligible purchases, including select hot or cold beverages, breakfast sandwiches or wraps, and lunch or dinner items. Members earn one digital roll per eligible purchase when they scan their rewards account.
The company said members can earn double digital rolls by placing mobile orders for pickup or delivery through the app. Additional rolls are available when customers bring a reusable cup and scan for rewards with an eligible beverage purchase.
Tims Rewards members can also earn three digital rolls for eligible purchases of Tims at Home products and retail merchandise in restaurants when they scan for rewards. Similar offers apply to purchases of Tims at Home products from participating grocery retailers or TimShop merchandise online, subject to receipt submission.
Contest details
The contest runs from Feb. 23 to March 22, 2026. The cup roll period will close once promotional cups are depleted.
The contest is open to Canadian residents aged 13 and older, or 14 and older in Quebec. A registered Tims Rewards account is required to reveal digital rolls. All digital rolls must be revealed by April 3, and a skill-testing question is required.
No purchase is necessary to enter. Full contest rules are available on the company’s website and mobile app.
Founded in 1964 in Hamilton, Ont., Tim Hortons operates nearly 4,000 restaurants across Canada and more than 6,000 locations globally.
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It’s my favorite restaurant. I like everything in tim horten . I enjoyed every sip beverage what’s ever it’s is a coffee or tea. Or whatever in cold form.