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Sarah Jordon

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Video Interview: Mastermind Toys CEO Discusses Launch of Private Brand

Mario Toneguzzi -
Sarah Jordan talks about the company's presence and expansion plans, the addition of an executive to head up the private brand, what to expect from the back to school shopping season, her background and lessons learned throughout the pandemic.
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Mastermind Toys CEO Sarah Jordan Discusses Strategy in Growing the Retailer’s Digital Channels: Interview

Retail Insider -
Jordan explains how the retailer has grown its business through various initiatives that included a major digital push over the course of the pandemic.
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Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

Craig Patterson -
The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.
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