Video Interview: Mastermind Toys CEO Discusses Launch of Private Brand

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Sarah Jordan, CEO, Mastermind Toys, discusses the retailer’s launch of its private brand.

Jordan talks about the company’s presence and expansion plans, the addition of an executive to head up the private brand, what to expect from the back to school shopping season, her background and lessons learned throughout the pandemic.

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The Video Interview Series by Retail Insider is available on YouTube.

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Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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