From modest beginnings in 1975 as a kiosk selling whole bean coffee, Second Cup has evolved into a national brand deeply rooted in communities across the country.
The massive initiatives will see DAVIDsTEA locations open in Couche-Tard and Circle K stores in Canada, as well an undetermined number of Second Cup locations in stores separately.
The coffee company is partnering with brands like Chocolato, Pita Pit, and Freshii in select locations, aiming to rejuvenate Second Cup's image, diversify its menu, and enhance its presence, with plans for significant growth in the upcoming year.