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Shopping trends

WOW Index Shows In-Store Experience Slipping in 2026

Craig Patterson -
Leger’s WOW Index finds in-store experience scores fell in Ontario and edged down in Western Canada, with price and staffing issues leading irritants.

Boxing Day Still Matters for Canadian Retail, New Data Shows

Craig Patterson -
Vividata data shows Boxing Day remains a major Canadian retail moment, driven by planned purchases, regional strength, and more affluent shoppers.

Born digital: How Generation Alpha will be reshaping retail

Shelby Hautala -
Consumers born from 2010 onwards are reshaping retail with their tech-savvy nature, demand for sustainability, and expectations for seamless omnichannel experiences, says an expert from JC Williams Group.
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