social media

Consumers assume brand content is AI-generated: Cashew

Mario Toneguzzi -
Nearly nine in 10 consumers (87%) believe the ads, social posts, product images and other content they see from brands are at least partly created using AI.

How small businesses are leveraging social media and AI to capture consumer attention: Constant Contact

Mario Toneguzzi -
Globally, 73% of small business owners identify as "Creators" in some capacity.

Consumers Are Losing Trust in Influencers Says Canadian Study

Lee Rivett -
Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.

2025 Small Business Marketing Trends: Digital strategies, community focus, and the rise of AI

Mario Toneguzzi -
Small business owners in the retail space are doubling down on their digital marketing efforts, with an eye towards creating unique customer experiences.

TikTok’s economic impact in Canada

Mario Toneguzzi -
TikTok said it not only delivers entertainment - it powers economic growth for 613,000 Canadian small and medium-sized businesses (SMBs) using the platform, and the Canadian economy at large. 

Everyday influencers driving the decisions of Canadian consumers

Mario Toneguzzi -
27% of Canadians think that being an influencer requires a large audience.

How Social Media Is Bolstering an Online Spending Boom for Retailers in Canada [Analysis]

Sean Tarry -
Accelerated by the pandemic, activity on social media platforms providing a significant vehicle for retail growth, according to several experts and reports.

5 Ways Canadian Retailers Can Capitalize on Interactive Tools

Retail Insider -
The main way to come back stronger than ever is to capitalize on the latest interactive shopping tech tools.
- Advertisement -