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Consumers Are Losing Trust in Influencers Says Canadian Study

Lee Rivett -
Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.

2025 Small Business Marketing Trends: Digital strategies, community focus, and the rise of AI

Mario Toneguzzi -
Small business owners in the retail space are doubling down on their digital marketing efforts, with an eye towards creating unique customer experiences.

TikTok’s economic impact in Canada

Mario Toneguzzi -
TikTok said it not only delivers entertainment - it powers economic growth for 613,000 Canadian small and medium-sized businesses (SMBs) using the platform, and the Canadian economy at large. 

Everyday influencers driving the decisions of Canadian consumers

Mario Toneguzzi -
27% of Canadians think that being an influencer requires a large audience.

How Social Media Is Bolstering an Online Spending Boom for Retailers in Canada [Analysis]

Sean Tarry -
Accelerated by the pandemic, activity on social media platforms providing a significant vehicle for retail growth, according to several experts and reports.

5 Ways Canadian Retailers Can Capitalize on Interactive Tools

Retail Insider -
The main way to come back stronger than ever is to capitalize on the latest interactive shopping tech tools.
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