This week at Pinterest Presents, its annual global advertiser summit and biggest advertiser event of the year, Pinterest introduced a range of new ad tools and experiences designed to help brands turn visual discovery into measurable growth, powered by Pinterest Intelligence.
The company said platform users conduct more than 80 billion searches per month, the vast majority of which are visual, and more than half of which are commercial.
Here’s a look at what was announced:
- Visual Search Ads is its newest performance ad feature, designed to capitalize on the power of visual search and intent. The format gives advertisers new placements in Pinterest Search Results and Pin closeups, pairing keyword relevance with a distinctive ad format to reach people as they search, compare and move closer to a decision.
- Pinterest Performance+ is expanding with new tools that give advertisers more flexibility, insight and control. That includes Priority Products, which lets advertisers prioritize key product groups within a campaign, and A/B testing tools to help measure impact and optimize performance.
- App Promotion gives advertisers a more direct way to drive app performance on Pinterest, using Pinterest Performance+ automation and privacy-safe measurement. In early testing, one brand achieved a 85% reduction in acquisition costs relative to prior temporary solutions.
- Business Assistant is now available in Canada. Business Assistant brings AI-powered guidance to advertiser workflows. It combines a deep understanding of an advertiser’s business with Pinterest’s platform insights to help advertisers drive the best performance, building on the approach pioneered by Pinterest Assistant.
- Restyle is a new camera experience that helps people reimagine their space using Pinterest’s intelligence layer. It will launch in the coming weeks in the U.S. and Canada.
- Bring My Pinterest to Life, The brand’s CTV series on Roku, launches for a second season with creator-led transformations of spaces, experiences and personal style.
“Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways. Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide,” said Bill Ready, CEO. “Powered by Pinterest Intelligence – our AI-enabled visual understanding of images, products, taste and intent – we make those signals actionable for advertisers through visual search.”
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