Susan Pennefather

Nintendo and EB Games Detail Strategy Behind Toronto Store-Within-a-Store

Craig Patterson - October 20, 2026

Nintendo and EB Games executives discuss the strategy behind Toronto's first North American Nintendo store-within-a-store, including physical retail, the Canadian gaming market and potential expansion.

Nintendo’s first store-within-a-store in North America opens Saturday October 17 in Toronto

Mario Toneguzzi - October 16, 2026

The Nintendo space at EB Games brings Nintendo games, characters and worlds together in an immersive new retail environment.

EB Games opening North America’s first Nintendo store-within-a-store experience in Toronto

Mario Toneguzzi - October 7, 2026

New permanent Nintendo space coming to EB Games' flagship Toronto location October 17

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