EB Games Canada says it will open a new Nintendo space at its flagship location at 267 Yonge Street in Toronto, marking Nintendo’s first store-within-a-store in North America.
The permanent, 1,500-square-foot space will bring Nintendo games, characters and worlds together in a dedicated retail environment and opens to the public at 10 a.m. on Saturday, October 17.
“There’s something special about gathering around the games we love, and we believe physical retail has an important role to play in creating those moments,” said Stéphan Tétrault, Owner and CEO of EB Games Canada. “The Nintendo space at EB Games is exactly the kind of retail experience we want to bring to our customers – immersive, exciting and designed to bring people closer to their favourite characters and franchises.”
The new space will feature Nintendo Switch 2 hardware and software, playable games at demo systems, Nintendo-themed displays, merchandise and photo opportunities. The space will also offer a selection of My Mario merchandise, some of which will be available exclusively at the Nintendo space at EB Games in Canada.
EB Games said the offerings will create a one-of-a-kind destination for longtime Nintendo fans, families and anyone looking to discover what’s new from Nintendo.
“We’re always looking for new ways for people to experience Nintendo games and worlds,” said Susan Pennefather, Vice President and General Manager of Nintendo of Canada. “The Nintendo space at EB Games is an incredible place to explore what’s new, discover merchandise and celebrate our iconic characters. We’re proud to bring this concept to North America for the first time, right here in Toronto. We can’t wait to welcome people inside.”
EB Games has more than 170 stores across Canada.
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