Rather than introduce the item across its Canadian network, Taco Bell Canada is using the Southwestern Ontario launch as a controlled test of demand and restaurant operations.
Limited-time offerings are intended to balance familiar favourites with fresh experiences that encourage repeat visits and generate buzz in an increasingly competitive quick-service market.
Since Diablo first launched in the U.S in 2015, Canadian fans have repeatedly asked Taco Bell to bring the sauce north – on the brand’s own social channels and across online communities.
Redberry Restaurants continues rapid growth, expanding its Burger King, Taco Bell, and Jersey Mike’s locations across Canada with ambitious 2025 plans.
Redberry is one of Canada's largest QSR restaurant franchisees with rights to some of the most popular brands in the industry, and it has plans to grow its market share over the next several years.