After more than a decade of waiting, Canadian Taco Bell fans are finally getting their wish. Starting this spring, Taco Bell Canada is making its iconic Diablo sauce available at restaurants for the first time, for a limited time at participating locations.
Since Diablo first launched in the U.S in 2015, Canadian fans have repeatedly asked Taco Bell to bring the sauce north – on the brand’s own social channels and across online communities. That anticipation has even spilled into Reddit threads with Canadians asking how to get Diablo and fellow Taco Bell fans offering to mail care packages across the border, said the company.
“Canadian fans have been asking us to bring Diablo north for years. We’ve seen it in our comments, across social and in online threads from Canadians trying to figure out how to get their hands on it,” said Meera Patel, Director of Marketing, Taco Bell Canada.
“When the demand is that clear, the answer is simple: listen. Bringing Diablo sauce to Canadian restaurants is the moment fans have been waiting for, and Diablo Buffalo lets us make that moment uniquely ours in Canada.”
To mark the launch, Taco Bell Canada said it is also introducing the new Diablo Buffalo Crispy Chicken menu, a limited time lineup that brings Diablo-inspired heat to the brand’s crispy chicken offerings – including tacos, burritos, tenders and a Canadian-exclusive Diablo Buffalo Crispy Chicken Crunchwrap.
Diablo and Diablo Buffalo sauce were first unveiled at Canada’s second annual Live Mas Live, the company’s innovation showcase that gives fans an inside look at the bold ideas, menu items and cultural moments shaping what’s next for the brand.
Diablo sauce will also be available on its own at participating Taco Bell Canada restaurants for a limited time this spring.
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