Taco Bell has brought the Enchirito to Canada for the first time, but only customers at 15 participating restaurants in Southwestern Ontario will be able to buy the menu item during a two-week launch.
The Enchirito is available for $3 plus applicable taxes from July 30 through Aug. 13 at restaurants in Amherstburg, Chatham, Kingsville, LaSalle, Niagara Falls, Sarnia, Wallaceburg and Windsor.
Limited rollout
Rather than introduce the item across its Canadian network, Taco Bell Canada is using the Southwestern Ontario launch as a controlled test of demand and restaurant operations.
“We know Canadians love discovering iconic Taco Bell menu items, so we wanted the Enchirito’s Canadian debut to feel special,” said Meera Patel, Director of Marketing. “We’re starting small. These communities get the first taste, and the bragging rights, and the response will help shape what happens next.”
The company says the limited rollout will allow it to assess guest demand, operational execution and overall performance before deciding whether to bring the Enchirito to other Canadian markets.
If the launch performs well, the item could be expanded to additional regions across Canada. Guest response during the promotion will help inform those future plans.
What customers are getting
The Enchirito, a Taco Bell menu item dating to the 1970s, combines elements of an enchilada and a burrito. It consists of a soft flour tortilla filled with seasoned beef, refried beans and onions, topped with red sauce and shredded cheddar cheese and heated until the cheese is melted.
“Being among the first restaurants in Canada to serve the Enchirito is an exciting moment for our teams and our guests,” said Puja Gupta, Franchisee of Gupta Foods. “We are proud to help introduce this Taco Bell icon to Canada and look forward to seeing the response across our communities.”
The $3 price applies at participating restaurants, while pricing may be higher through delivery platforms. Availability and participation may vary by restaurant.
Participating locations
The Enchirito is being offered at 527 Sandwich Street South in Amherstburg; 328 St. Clair Street in Chatham; 329 Main Street East in Kingsville; 3770 Montrose Road in Niagara Falls; 1337 London Road in Sarnia; 60 McNaughton Avenue in Wallaceburg; and 2301 Sandwich Parkway West in LaSalle.
The Windsor locations are 300 Tecumseh Road North, 301 Ouellette Avenue, 1655 Manning Road, 1790 Huron Church Road, 3058 Dougall Avenue, Devonshire Mall at 3100 Howard Avenue, 3419 Tecumseh Road East and 6707 Tecumseh Road East.
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