A recent TD survey found that 27% of Canadians say the economy is too uncertain to start a business and 24% are not comfortable with the financial risk involved.
Franchising can offer operational assistance such as human resources and technology support, along with brand recognition that helps create a stronger foundation for new business owners.
The current economic climate is also influencing pillow talk, with 1 in 4 Canadians (25%) polled now prioritizing financial transparency earlier in their relationships.
TD said consumer spending gained momentum toward the end of 2024, supported by lower interest rates, which boosted consumer confidence, and external factors, such as the GST relief.
The TD survey uncovered Canadians' financial priorities in 2025, with 56 per cent of those surveyed indicating a main priority was their day-to-day expenses, down 3% from last year, saving and investing for the future (47 per cent) and paying down debt (30 per cent).