toys

Build-A-Bear Refocuses Strategy as Canadian Store Network Evolves

Lee Rivett -
Build-A-Bear is refocusing on customization and experiential retail after a weaker summer, as the retailer evolves its Canadian store network and targets collectors.

Squishy toy craze spilling beyond toy aisle: Faire

Mario Toneguzzi -
Stuffed and plush products were the fastest-growing kids category on Faire, rising 628% between May and June 2025 and the same period in 2026, according to the wholesale marketplace’s latest Independent Retail Pulse report. 

Future of Toys “R” Us Stores in Canada Unclear as Operating Platform, Brand Split Among Buyers

Lee Rivett -
Toys “R” Us Canada's brands, store leases and operating assets are set to be divided among three buyers, leaving questions about the future of the retailer's remaining stores and operations in Canada.

7-Eleven and Mastermind Toys Launch Holiday Collab

Retail Insider -
7-Eleven and Mastermind Toys team up for a holiday collaboration, bringing toys to convenience stores and snacks to Mastermind locations nationwide.

Canadian Toy Association announces 2025 Hall of Fame Inductees

Mario Toneguzzi -
The Canadian Toy Industry Hall of Fame celebrates individuals whose exceptional achievements and contributions have made a lasting impact on the toy industry in Canada and beyond.

Stéphane Tétrault joins Mastermind Toys as an Investor and Partner

Mario Toneguzzi -
Mastermind Toys said it has been expanding its offerings beyond traditional toys.
- Advertisement -