Canada’s retail market is increasingly polarized between value and premium. Linda Farha examines why differentiation, positioning and a clear customer proposition are becoming critical for retailers caught in the middle.
Retail Insider’s Q2 2026 Apparel & Fashion Report examines how premium brands, value retailers, resale concepts and specialists are reshaping Canadian apparel retail while mid-market chains face growing pressure.
The business now operates four stores following a U.S. launch earlier this year, with plans to continue expanding in Canada while refining its in-store experience.
Vessi unveils a bold rebrand in February, highlighting its waterproof tech with a new logo, vibrant colours, and a refreshed identity to support North American growth.
The direct-to-consumer brand, which will eventually open physical stores, is taking profits and giving back to the community and consumers are noticing in a big way.