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Advertisers gear up for huge Super Bowl audience

Mario Toneguzzi -
Vividata says 8.4 million Canadians will be following the Super Bowl, reinforcing the game’s status as a rare mass cultural moment.
News

Boxing Day Still Matters for Canadian Retail, New Data Shows

Craig Patterson -
Vividata data shows Boxing Day remains a major Canadian retail moment, driven by planned purchases, regional strength, and more affluent shoppers.
News

How Canadians shop Black Friday 2025: Vividata

Mario Toneguzzi -
Vividata’s Fall 2025 study shows Canadians blending social discovery, value hunting and online browsing as they prepare for Black Friday and Cyber Monday.
News

Blue Jays’ AL East title expected to boost hospitality and retail sectors

Mario Toneguzzi -
The Blue Jays command one of the largest fan bases in Canadian pro sports, with 6.3 million fans nationwide — more than 70 per cent of all MLB fans in the country.
News

Retailers Must Track E-Listening Habits to Stay Relevant

Retail Insider -
The pandemic has accelerated global media adoption rates of streaming across devices and platforms as retailers look to innovate in Canada at an unprecedented time.
News

Cannabis Retail Thrives on E-tail, Education, and Experience in Canada

Retail Insider -
The world of cannabis retail is changing as consumption surges.
News

Chinese Consumers Drive Luxury Retail Growth in Canada: Study

Mario Toneguzzi -
A market research firm found that hundreds of thousands of Chinese locals, including 70,000 international students, are seeking out luxury brands. Recent turmoil in Hong Kong has seen some choose to stay in Canada for the time-being which is good news for retailers.
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