Edmonton-based Dr. Phone Fix, Canada’s fastest growing cell phone and electronics repair chain, recently entered the Ontario market opening three stores in the GTA as part of its national expansion plan.
It also opened two new stores in Edmonton, bringing to nine the number of Dr. Phone Fix stores it has in the Greater Edmonton area.
The five openings bring to 29 the total number of stores the company has opened since it began in 2019. By this Christmas it expects to have 40 stores – one-fifth of the way towards its intermediate goal of 200 stores.
“It’s crazy. It’s a crazy pace,” said Warren Michaels, Director/Brand & Business Development for the company. “It’s quite challenging. Next year our goal is probably to open one every two weeks. We’re doing one every three weeks this year.”
Michaels said Dr. Phone Fix is the fourth largest cell phone and electronics repair company in Canada.
“We’re the second largest in terms of selling pre-owned certified phones,” he said. “Our ultimate goal is 200-plus stores. And away we go.
“One of our competitive advantages is that we have a very unique supply chain and inventory strategy only known to the CEO by the way. It’s like our recipe – a Coke or KFC kind of recipe where only he knows it . . . It’s such a unique arrangement that it gives us the decided price advantage in the marketplace. We guarantee our prices are the best.
“One of the other things is that our inventory is quite substantial. So as a result when someone comes in we’ve got the parts. Some of the other stores have to ship parts in. We have unique parts. We have parts other guys don’t have. As an example we’ve got 3,000 cases but we’ve got 300 different kinds of cases. So our inventory is quite substantial. That gives us that speed advantage. Everybody wants speed. They want speed and price. And we’ve got both.”
The growth in the industry is pretty obvious these days with staggering number of people with cell phones and many of them have more than one device.
“I wouldn’t say we’re recession-proof if a recession happens unfortunately but we’re pretty well protected. Everybody has cell phones and there’s certain things they would not do without and a cell phone is one of them,” said Michaels.
“People are now keeping their phones slightly over three years as opposed to model changes almost yearly. And so if a recession was to hit, people would be buying our pre-owned phones rather than buying up.
“It’s a massive, massive growth industry. It’s hard to get solid numbers.”
Dr. Phone Fix said it is a nominee, finalist or winner of 18 local, national and international business awards. Recently, it was chosen as winner of one of Canada’s top awards for customer excellence. It is also a finalist for EY’s Entrepreneur of the Year.
With more than 4,000 positive customer reviews, Dr. Phone Fix swept to victory recently in a competition for Alberta Chambers of Commerce’s top ‘Customer Service’ award.
“We’re very honoured to win the Business Award of Distinction for Customer Service. This award is a reflection of our commitment to exceed customer expectations and the thousands of positive reviews posted on the web. We feel we’re on the right path,” said Dr. Phone Fix CEO Piyush Sawhney.
“We’re extremely grateful for our customer reviews and their loyalty. And to further express our gratitude, we recently partnered with AIR MILES Reward Miles to offer reward miles to customers . . . “
This company is very professional and helped me out with my device in a timely manner