Konstantin Prodanovic, Senior Copywriter, Hootsuite, discusses the company’s latest research report on social media trends.
Prodanovic talks about big brands investing less in influencer marketing and opening the door for small businesses to engage top creators, how exposure in the C-Suite opens the door to new levels of scrutiny, how recycling content is a thing of the past, how social commerce is losing traction with a platform pullback, why social search optimization is emerging as a make-or-break skill for marketers and why retailers should not lose their digital focus as more shoppers come back to physical stores.
The full report can be found here:
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Connect with Mario Toneguzzi, a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and the only Canadian – to learn how you can tell your story, share your message and amplify it to a wide audience. He is Senior News Editor with Retail Insider and owner of Mario Toneguzzi Communications Inc. and can be reached at mdtoneguzzi@gmail.com.
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