Prodanovic talks about big brands investing less in influencer marketing and opening the door for small businesses to engage top creators, how exposure in the C-Suite opens the door to new levels of scrutiny, how recycling content is a thing of the past, how social commerce is losing traction with a platform pullback, why social search optimization is emerging as a make-or-break skill for marketers and why retailers should not lose their digital focus as more shoppers come back to physical stores.
The full report can be found here: https://bit.ly/3GjQUtY
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Connect with Mario Toneguzzi, a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and the only Canadian – to learn how you can tell your story, share your message and amplify it to a wide audience. He is Senior News Editor with Retail Insider and owner of Mario Toneguzzi Communications Inc. and can be reached at email@example.com.
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