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Cadillac Fairview’s CF Winterville Brings Holiday Magic to Malls

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Cadillac Fairview (CF) has officially kicked off the holiday season with the launch of ‘CF Winterville,’ transforming its shopping centres across Canada into immersive holiday destinations. Featuring light displays, engaging workshops, live music, and unique experiences, CF Winterville aims to bring communities together and create cherished memories, while also driving foot traffic to CF malls.

“Our goal is to create spaces that bring people together and foster lasting memories, especially during such a special time of year,” said Andrea Nickel, Senior Director of Engagement and Experience at Cadillac Fairview. “Through CF Winterville, we’re thrilled to offer something unique and magical for every visitor, making our properties a key part of their holiday traditions.”

Tree lighting at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac Fairview

Iconic Traditions and Dazzling Displays

At CF Toronto Eaton Centre, the season’s magic takes centre stage with a 114-foot Christmas tree—the tallest indoor tree in North America. Daily light shows and hourly indoor snowfalls create a dazzling spectacle that draws visitors from near and far.

Andrea Nickel, Senior Director of Engagement and Experience at Cadillac Fairview.

“Watching the tree light up and the snow fall inside the centre has become a cherished tradition for so many families,” Nickel said “This year, we’ve added two new animated shows to keep things fresh and exciting, ensuring every visit offers a bit of holiday magic.”

Santa Claus will also make appearances at all CF properties from November 15 to December 24. Visitors can book online sessions, with $15 tickets that include up to five instant digital photos, making it easy for families to capture and share their special moments.

“Santa visits are one of those timeless traditions that capture the magic of the season,” Nickel said. “Even if guests don’t book a visit, Santa’s presence adds to the festive atmosphere.”

Tree lighting at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac Fairview
Photo: Cadillac Fairview

Engaging Holiday Programming Across Canada

CF Winterville’s weekly programming is designed to keep visitors of all ages entertained. Live music performances by local artists, festive workshops, and family-friendly activities such as ornament-making, cookie decorating, and letter-writing to Santa are just some of the highlights. CF Learn, CF Play, and CF Boost offer engaging ways for visitors to participate in holiday fun, from DIY projects to upbeat DJ sets with festive giveaways.

“Every week, there’s something new and exciting for our guests to enjoy,” Nickel said. “Our goal is to make each visit memorable and meaningful, bringing communities together through holiday traditions and unique experiences.”

Santa at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac Fairview
Musical performances at CF. Photo: Cadillac Fairview

Holiday Programming Brings Year-Round Vision to Life

CF Winterville underscores Cadillac Fairview’s long-term vision to create vibrant destinations that go beyond shopping. By blending entertainment, cultural programming, and community engagement, CF properties aim to become year-round gathering spaces.

“While the holiday season holds a special place, our vision extends far beyond December,” Nickel said. “Through engaging exhibits, live music, educational workshops, and other cultural offerings, we’re redefining the role of the shopping centre as a place for connection, inspiration, and joy throughout the year.”

Towers of Tomorrow with LEGO Bricks at the Ontario Science Centre at CF Sherway Gardens. Photo: Cadillac Fairview

The partnership with the Ontario Science Centre further exemplifies this commitment, offering CF Sherway Gardens visitors interactive science experiences, including the LEGO “Towers of Tomorrow” and hands-on circus exhibits. These initiatives make CF properties a destination for all ages, enriching the visitor experience in unique ways. The former Nordstrom space in the mall houses the experience.

CF Sherway Gardens is also hosting the North American debut of National Geographic’s “Spectacle: Rare and Astonishing Photographs” exhibition, featuring 61 large-scale gallery prints of awe-inspiring images captured by world-renowned photographers. This exhibit, located across from Eataly, offers visitors a unique chance to experience breathtaking moments from around the globe, enhancing their holiday visit.

CF Sherway Gardens Holiday Market. Photo: Cadillac Fairview

Taylor Swift Photo Exhibit Captivates Fans at CF Toronto Eaton Centre

CF Winterville brings a special treat for Taylor Swift fans with “Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Running until Saturday, November 23, the free exhibit features the work of acclaimed Canadian photographer and director Jasmeet Sidhu, who has documented nearly a decade of Swift’s live performances. Located on the third level of the CF Toronto Eaton Centre (former Ted Baker space), visitors can immerse themselves in an intimate visual journey through Swift’s evolution as an artist.

Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Photo: Cadillac Fairview

The exhibit offers a rare glimpse into the superstar’s transformative Eras Tour, capturing the emotion, spectacle, and artistry of her performances. “We are thrilled to provide Swift’s fans, both long-time and new, a space to experience her journey up close,” said Nickel. “This is just one way we’re integrating cultural moments and creating memorable holiday experiences for all.”

In addition to the photo exhibit, fans can participate in bracelet-making workshops at CF Toronto Eaton Centre and CF Sherway Gardens—a nod to the cherished tradition among Swift’s fanbase. Further Swift-themed activities are planned for CF Pacific Centre in Vancouver in December, aligning with her performances there.

Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Photo: Cadillac Fairview
Photo of Taylor Swift, by Jasmeet Sidhu

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Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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