Adyen, the global financial technology platform of choice for leading businesses, is partnering with Simons, Canada’s oldest private, family-owned fashion retail business.
Adyen has been selected as the retailer’s financial technology partner for its e-commerce and 19 physical retail stores across Canada, including the newly opened Yorkdale and CF Eaton Centre locations, powering all of their payments. Connecting data from all of Simons’ channels, Adyen will power flexible, cross-channel payment experiences and provide richer insights into customer preferences and behaviour, said the company.
“As Simons expands across Canada, we’re focused on delivering a seamless customer shopping experience. Partnering with Adyen isn’t just about streamlining transactions; it’s about fundamentally reshaping how customers interact with our brand, unifying every touchpoint into a singular, intelligent journey,” said Yannick Vial, Senior Vice-President, Chief Digital Development and Unified Commerce at Simons. “Our collaboration with Adyen elevates the customer experience and offers customers the same smooth checkout process in-store and online with increased personalization.”
“Simons continues to set the bar for retail in Canada, delivering thoughtfully curated shopping experiences for customers at scale. We are excited to build on this with our partnership, providing an elevated payment experience for customers nationwide,” said Sander Meijers, Canada Country Manager at Adyen. “Whether you’re adding to cart at Simons.ca or prefer to browse in-person at one of their many locations across Canada, Adyen’s platform ensures shoppers can pay how they want, where they want.”
The partnership will also expand the payment options available to customers, from offering Alipay and WeChat to Buy Now, Pay Later. Simons is the first retailer in Canada to offer Klarna in-store via Adyen, providing shoppers with a new, flexible way to pay. Currently available at select locations including Yorkdale and Eaton Centre, the payment method will be rolled out to all 19 stores by the end of fall, ahead of the holiday season. Customers can pay for their purchase using one of Klarna’s interest-free BNPL payment methods and can keep track of the purchase in their Klarna app.
“As a forward-thinking innovator in the retail space, Simons was a natural fit to bring Klarna in-store via Adyen for the first time in Canada,” said Steven Clarke, Head of Canada & North American Partnerships at Klarna. “Building on our longstanding partnership with Adyen, we are excited to take this next step in offering flexible payments and further our mission to be everywhere for everyone.”
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