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Adyen partners with LVMH for payment solution

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 Adyen, the global financial technology platform for leading businesses, is supporting LVMH, the world leader in luxury goods, in a major international initiative: the unification of payment systems across all of its Maisons.

Adyen’s solutions are live in nearly 50 of the group’s Maisons around the world, spanning fashion and leather goods, exceptional hospitality, watches and jewelry, beauty, and department stores.

As part of a strategy to strengthen synergies, LVMHs said it is driving the adoption of best practices across its Maisons (locations). The objective is to leverage the group’s most effective initiatives and scale them, while preserving each Maison’s unique identity and standards of excellence.

It was in this spirit that LVMH selected Adyen as its global payments partner in 2020, with the goal of unifying in-store and online payment infrastructures and delivering a seamless, high-end customer experience, it said.

The company said implementation of Adyen’s solutions has delivered concrete benefits from the very first deployment phases, including:

  • A premium, frictionless in-store experience, notably with mobile terminals and Tap to Pay technology
  • A significant reduction in manual entry, saving time and minimizing errors
  • Automation of reconciliation and end-of-day processes
  • A unified approach to payments with a single partner covering all channels, geographies, and methods, through a harmonized integration

With more than 1,000 stores rolled out worldwide across Europe, APAC, the Americas, and more, the project’s success also relies on tailored, boutique-by-boutique support, said the company.

“This project is part of our broader ambition to deliver a flawless customer experience, reflecting the quality of our products and the craftsmanship of our Maisons,” said Arnaud Bodzon, Group Payment Director, LVMH. “This applies not only to end customers but also to the sales advisors using the solutions. They can now focus fully on their core role—advising and supporting our clients—without having to worry about payment processing.

“Hands-on support is a key success factor when managing integration projects in a group like LVMH. Adyen’s expertise has enabled them to meet and adapt to our specific needs.”

Ethan Tandowsky
Ethan Tandowsky

“Our partnership with LVMH reflects a shared vision: creating meaningful and effortless experiences for customers in the world of high-end retail,” commented Ethan Tandowsky, CFO at Adyen. “Beyond facilitating payments, we’re working together to elevate every touchpoint across LVMH’s Maisons to make sure shoppers have an experience which matches the luxury goods they are purchasing. I cannot wait to see what we can achieve together with LVMH in this next chapter.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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