Walmart Canada has launched its Everyday Low Prices campaign that runs until October 15.
“At a time when affordability is top of mind for Canadians, the campaign aims to reinforce Walmart Canada’s commitment to helping Canadians save money and live better with low prices on thousands of products in-store and online, every day – not just during sales moments. At Walmart, customers don’t have to wait for a sale – Everyday Low Prices (EDLP) mean customers can count on low prices every day,” said the retailer.
Walmart recently revealed that with everyday low prices a Canadian family of four can save, on average, more than $450 per year when they do their weekly shop at Walmart as compared to any other major grocery store. This is the equivalent of more than two weeks of groceries, it noted.
Campaign Details:
- TV & OLV: Two :15s spots (“We Don’t Say Sale” and “Everyday Low Prices Challenge”) air nationwide in English and French, alongside :06s cutdowns across digital platforms.
- Social & creators: National Meta and TikTok ads (EN/FR) deliver video and image assets highlighting affordability. Walmart Canada also partnered with comedian Debra DiGiovanni on a five-part “Guess the Basket Price” series to bring humour and cultural relevance to the value message.
- Sports integration: Blue Jays lower third spots (was live until Sept. 28) highlighted Walmart’s promise: “This is not a sale. It’s everyday low prices.”
- Digital & content: Dynamic catalogue ads, Walmart.ca and app banners, and a BuzzFeed partnership (Tasty videos, BuzzCut shorts, shoppable units, and takeovers) keep Walmart’s value promise front and centre online.
- Customer touchpoints: CRM pushes including emails and notifications, national flyers, and in-store signage (EN/FR) reinforce Walmart’s everyday savings.
- Local amplification: Through My Local Social, store associates share authentic, community-driven EDLP content across Meta and TikTok.
- Radio: EDLP spots (EN/FR) extend campaign reach across broadcast and streaming audio.
To bring this campaign to life, Walmart Canada said it partnered with Cossette for overall “This is not a sale” creative across TV, Social, and OLV. Apex PR supported the “In the Streets EDLP Challenge” activation with comedian Debra DiGiovanni.
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