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Walmart Canada launches enhanced Walmart Rewards Mastercard

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Walmart Canada has launched its enhanced, no-fee Walmart Rewards Mastercard, issued by Fairstone Bank of Canada. Since its inception more than 15 years ago, the Rewards Mastercard has helped Canadians redeem over $600 million in value at Walmart, said the retailer.

“Now, Walmart Rewards Mastercard cardholders can maximize their Walmart Reward Dollars and earn 3% on Walmart purchases – in store and online, including Marketplace – and 1% on purchases made everywhere else. They can also save their rewards on their terms, earning unlimited Walmart Reward Dollars that never expire. Saving up for a Walmart purchase has never been easier,” it said.

“The new and improved Walmart Rewards Mastercard also provides up to six months free of Delivery Pass with the purchase of an annual Delivery Pass subscription. Plus, new cardholders are eligible to receive a special welcome bonus of $25 in Reward Dollars.”

It said the launch supports its ongoing commitment to delivering everyday low prices to Canadians. Throughout the year, it has lowered prices on hundreds of key items to make a difference on its customers grocery bills, it added.

Joseph Godsey
Joseph Godsey

“Canadians continue to feel the pressure of rising costs and are looking for ways to stretch their dollar a little further,” said Joseph Godsey, Chief Growth Officer, Walmart Canada.

“With a higher earn rate on Walmart purchases, our upgraded Walmart Rewards Mastercard has been redesigned with our customers’ feedback in mind to help cardholders earn even more with every swipe, every tap and every purchase – no matter where they shop. We’ve built what we believe is a strong, no-fee rewards card and are proud to continue providing tremendous value to our customers on top of our everyday low prices.”

“The relaunch of the Walmart Rewards Mastercard reflects our focus on modernizing product offerings and aligning with evolving customer needs,” said Emilie Boulay, Chief Card Services Officer, Fairstone Bank. “We are proud to work with Walmart Canada on a program that enhances the value cardholders receive and reinforces our shared commitment to helping Canadians with their financial needs.”

Emilie Boulay
Emilie Boulay

Additional Features

  • Reward Dollars are earned in dollar equivalents, making it easy for cardholders to track how much they’ve earned and can redeem
  • Reward Dollars are redeemed in $5 increments via checkout in store or on Walmart.ca
  • Customers can apply for a card in person at a store or online at WalmartRewards.ca

Existing Rewards Mastercard cardholders will automatically receive the enhanced card benefits on their current credit card, said the company.

The retailer has more than 400 stores nationwide serving 1.5 million customers each day. It’s flagship online store is visited by more than 1.5 million customers daily.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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