Advertisement

Zucora offers AI powered training platform for Retailers

Date:

Share post:

Zucora, Canada’s leader in product protection solutions for the home furnishings industry, today announced it is now offering Champions to all of its Market Partners at no cost. Champions is a powerful new incentive-driven training platform helping Retail Sales Associates (RSAs) build selling skills while enhancing their product knowledge. 

Retailers using Champions have reported improved sales performance, increased RSA engagement and exceptional customer experiences. The new mobile platform offers a fresh, practical approach to sales training that fits the realities of today’s retail environment.

“Retailers have reported how confident and well-trained Sales Associates make a measurable difference,” said David Cohn, Vice-President Sales at Zucora. “We are now offering our market partners free access to the Champions system. We’re helping RSA teams benefit from quality training that is modern, effective, and enjoyable to use.”

A Modern Approach to RSA Training

Champions provides a learning experience that resonates with today’s RSAs:

  • Bite-sized training modules that are easily accessible on the sales floor
  • Adaptable technology using any mobile device 
  • Gamified environment that encourages progress and friendly competition
  • Virtual webinars are held frequently to support and help guide RSAs
  • Powerful Incentives that deliver valuable rewards – just for learning
  • RSA Surveys that help Retailers maintain a pulse on the industry

SellPoints

With Champions, RSAs are rewarded SellPoints when they complete short courses and correctly answer skill-testing questions that aid in knowledge retention. SellPoints can be accumulated and redeemed for valuable gift cards and merchandise. The more RSAs learn the more they earn.

Designed for Retailer Growth

Through rapid adoption and easy training of RSAs, Retailers have also discovered that Champions is also growing their business and driving improved sales results with:

  • Increased transaction conversion rates
  • Easily accessible product knowledge
  • Engaged and motivated RSAs 
  • Increased product protection attachment rates
  • Seamless customer experience

Convenience for SmartOne Customers

Retailers offering SmartOne product protection plans are also able to use the Champions platform to immediately activate plans for their customers. The easy-to-use plan activation feature also increases attachment rates as RSAs earn additional SellPoints with each plan. Retailers have also found  the elimination of the administrative and registration burden is one of the key benefits of SmartOne plans.

Free Access for SmartOne Partners

As part of its commitment to creating value for home furnishing retailers, Zucora is providing SmartOne Partners with unlimited free access to the Champions platform. Easy RSA onboarding and ongoing support is provided by Zucora. 

“Free use of the Champions solution is one more way we’re helping our market partners elevate their financial performance with improved sales results,” added Cohn.

Retailers not offering the SmartOne program are able to use Champions with a 90-day free trial or subscribe at a low monthly cost. To learn more, retailers can schedule a demonstration by visiting rsachampions.com  or contact their Zucora representative.


About Zucora

For more than 45 years, Zucora has partnered with Canada’s leading home furnishing and appliance retailers to deliver innovative protection plans that add value and help Canadians protect the home investments they’ve worked hard for.

For more information, visit zucora.com.


Sales Contact

Our Vice-President of Sales will be present at Las Vegas Market. Reach out in person. 

sales@zucora.com 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

M&M’S, Marvel launch Canadian campaign with Toronto pop-up, limited-edition products

The campaign is part of a broader global collaboration between the confectionery brand and Marvel that will include special packaging, consumer promotions and in-person experiences across more than 65 markets through 2026.

Shoot 360 Opening Largest Canadian Facility in Oakville

Sport-tech basketball company Shoot 360 will open its largest Canadian facility in Oakville this month as the AI-driven training concept expands across Canada.

Millennials adapting grocery habits through multi-store

Consumers are increasingly cooking at home, tracking discounts and using multiple shopping tools to manage household costs.

Felicia Launches in Canada with Retail Expansion

Italian pasta brand Felicia expands into 800+ Canadian stores while launching a $55 million manufacturing hub in London, Ontario.

Home Hardware names influencers for cross-country marketing tour

Canada’s Ultimate Road Trip is a campaign that will see the duo travel from Victoria to St. John’s between May 29 and July 2.

RioCan says grocery, pharmacy and value retailers fuel leasing momentum

With retail occupancy reported in Q1 at 98.6%, it’s pretty much a record for the REIT.

Intimates retailer Knix keeps expanding across Canada

The brand is opening its first store in Atlantic Canada in Halifax in mid-June.

Canadian luxury beauty retailer Rennaï launches e-commerce platform across Canada

Rennaï said the website introduces a refined and intuitive experience, allowing users to explore a carefully selected range of brands.

Flying Tiger Copenhagen Enters Canada with GTA Expansion

Flying Tiger Copenhagen is entering Canada with its Scandinavian-inspired discovery retail concept and an initial GTA expansion.

Everist looks to next phase of growth

One of the biggest strategic shifts has been evolving its messaging to lead with the unique consumer benefits of Everist for supporting hair and scalp health.

Daily Synopsis: May 14, 2026

Sobeys ditches maple leaf symbol in stores as it and Loblaw under fire for 'maple washing', Pet Valu reported cautious Canadian consumers, Ikea launches collection, and other news.

Canada Goose Pushes Beyond Parkas as Apparel Sales Surge

Canada Goose reported strong fiscal 2026 growth as apparel, spring collections, and retail conversion helped drive momentum beyond winter outerwear.

Pet Valu Earnings Reveal a More Cautious Canadian Consumer

Pet Valu earnings reveal how inflation, fuel costs, promotions, and loyalty programs are reshaping Canadian consumer shopping behaviour.

Article to open first U.S. stores in San Francisco, Bellevue

Since launching in 2013, Article said it has delivered nearly three million orders to customers across the U.S. and Canada.

Toronto-Based Menswear Brand Guardin Launches with TNT

Toronto-based menswear brand Guardin launches with TNT, offering minimalist suede and leather outerwear at accessible premium price points.

Rising fertilizer prices, supply disruptions hitting over 4 in 10 Canadian agri-businesses: CFIB 

Most (90%) agri-businesses said they’re worried about the future of Canadian agriculture due to the regulatory burden.

Happy Belly Expands iQ Food Co. Into Calgary

Happy Belly is bringing iQ Food Co. to Calgary as the wellness-focused chain expands beyond Toronto into Western Canada.

Atelier Munro Opens Vancouver Flagship House

Atelier Munro has opened its Vancouver flagship House, expanding its hospitality-driven menswear concept in Canada.

Canadian Tire Corporation reports Q1 2026 results as retail sales dip

Retail sales were $3,375.7 million, down 1.4%.