Zucora offers AI powered training platform for Retailers

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Zucora, Canada’s leader in product protection solutions for the home furnishings industry, today announced it is now offering Champions to all of its Market Partners at no cost. Champions is a powerful new incentive-driven training platform helping Retail Sales Associates (RSAs) build selling skills while enhancing their product knowledge. 

Retailers using Champions have reported improved sales performance, increased RSA engagement and exceptional customer experiences. The new mobile platform offers a fresh, practical approach to sales training that fits the realities of today’s retail environment.

“Retailers have reported how confident and well-trained Sales Associates make a measurable difference,” said David Cohn, Vice-President Sales at Zucora. “We are now offering our market partners free access to the Champions system. We’re helping RSA teams benefit from quality training that is modern, effective, and enjoyable to use.”

A Modern Approach to RSA Training

Champions provides a learning experience that resonates with today’s RSAs:

  • Bite-sized training modules that are easily accessible on the sales floor
  • Adaptable technology using any mobile device 
  • Gamified environment that encourages progress and friendly competition
  • Virtual webinars are held frequently to support and help guide RSAs
  • Powerful Incentives that deliver valuable rewards – just for learning
  • RSA Surveys that help Retailers maintain a pulse on the industry

SellPoints

With Champions, RSAs are rewarded SellPoints when they complete short courses and correctly answer skill-testing questions that aid in knowledge retention. SellPoints can be accumulated and redeemed for valuable gift cards and merchandise. The more RSAs learn the more they earn.

Designed for Retailer Growth

Through rapid adoption and easy training of RSAs, Retailers have also discovered that Champions is also growing their business and driving improved sales results with:

  • Increased transaction conversion rates
  • Easily accessible product knowledge
  • Engaged and motivated RSAs 
  • Increased product protection attachment rates
  • Seamless customer experience

Convenience for SmartOne Customers

Retailers offering SmartOne product protection plans are also able to use the Champions platform to immediately activate plans for their customers. The easy-to-use plan activation feature also increases attachment rates as RSAs earn additional SellPoints with each plan. Retailers have also found  the elimination of the administrative and registration burden is one of the key benefits of SmartOne plans.

Free Access for SmartOne Partners

As part of its commitment to creating value for home furnishing retailers, Zucora is providing SmartOne Partners with unlimited free access to the Champions platform. Easy RSA onboarding and ongoing support is provided by Zucora. 

“Free use of the Champions solution is one more way we’re helping our market partners elevate their financial performance with improved sales results,” added Cohn.

Retailers not offering the SmartOne program are able to use Champions with a 90-day free trial or subscribe at a low monthly cost. To learn more, retailers can schedule a demonstration by visiting rsachampions.com  or contact their Zucora representative.

About Zucora

For more than 45 years, Zucora has partnered with Canada’s leading home furnishing and appliance retailers to deliver innovative protection plans that add value and help Canadians protect the home investments they’ve worked hard for.

For more information, visit zucora.com.

Sales Contact

Our Vice-President of Sales will be present at Las Vegas Market. Reach out in person. 

sales@zucora.com 

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