Scene+ is expanding its rewards program to more than 1,400 Shell Canada stations across the country, allowing members to earn, redeem and save on fuel and in-store purchases as the loyalty program broadens into one of Canadians’ most frequent spending categories.
The rollout marks a nationwide integration of the program at Shell-branded locations from coast to coast. It brings fuel purchases into the Scene+ ecosystem alongside groceries, dining, entertainment, travel, banking and retail spending, extending the reach of the program for its more than 15 million members.
Under the program’s structure, 1,000 Scene+ points equals $10 in value for most redemptions. With the addition of Shell, members will be able to earn and redeem points on eligible fuel, car wash services and convenience store purchases, while also accessing accelerated earning through eligible Scotiabank and Tangerine payment products and Shell Go+ benefits at participating locations.
Scene+ said the expansion builds on an earlier pilot in Alberta and reflects member interest in using rewards for fuel purchases and immediate savings.
“Our expansion to Shell locations across the country is a milestone moment for Scene+ and our members,” said Tracey Pearce, President, Scene+. “The loyalty landscape is dynamic, and we are continuing to lead by staying relentlessly focused on what our members tell us they want. With Shell, we are bringing rewards into one of Canada’s most frequent spending categories, making every stop an opportunity to unlock more value.”
The Alberta launch earlier this year informed the national rollout, the company said, including member uptake of instant savings tied to fuel purchases of up to 10 cents per litre for eligible Scotiabank and Tangerine cardholders, along with additional benefits through the Shell app.
“Building on our Alberta launch earlier this year, and as part of our planned rollout, Scene+ is now available at Shell stations across Canada, making it easier for customers to earn and redeem rewards as part of their everyday routine,” said Kent Martin, General Manager, Shell Canada Mobility and Convenience. “By bringing Scene+ to more than 1,400 Shell-branded locations nationwide, we’re focused on adding practical value and convenience—whether customers are fueling up or stopping by for everyday needs.”
Shell Canada, a subsidiary of Shell plc, said the partnership is aimed at integrating rewards into routine customer activity at its fuel and convenience locations across the country.
At the centre of the program is the stated redemption structure, which sets 1,000 points at a $10 value for most uses. The companies say the addition of Shell expands the number of everyday transactions where points can be earned or redeemed.
Scotiabank said the expansion strengthens the connection between its payment products and daily consumer spending, including fuel purchases.
“Our clients want rewards that fit seamlessly into their everyday lives and deliver value faster,” said Simona Salter, Executive Vice President, Cards, Loyalty, Payments and Client Experience at Scotiabank. “With accelerated earning and faster redemption, Scotiabank’s payment cards turn everyday spending – including fuel – into meaningful moments of value, reinforcing our role at the centre of our clients’ lives.”
Tangerine Bank said the integration is intended to give clients additional ways to earn and redeem rewards in familiar spending environments.
“Tangerine clients are looking for more intuitive ways to get more from their everyday spending,” said Gaurav Singh, Senior Vice President, Client Solutions at Tangerine. “With fuel now part of the Scene+ program, they can earn and redeem in more places they already go — turning routine purchases into real value over time.”
The expansion brings fuel spending into a broader coalition of participating merchants and brands within the Scene+ ecosystem.
Participating partners include:
- Empire Company Limited family of grocery banners: Sobeys, IGA, Safeway, Foodland, FreshCo and Voilà
- Cineplex venues: Cineplex Theatres, The Rec Room and Playdium
Empire Company Limited and Cineplex Inc. are co-owners of the Scene+ program alongside Scotiabank.
Scene+ said the integration with Shell Canada is intended to make rewards more accessible across frequent daily purchases, particularly fuel, as part of its broader strategy to embed earning and redemption opportunities into routine consumer activity.
“By bringing fuel into Scene+, Scotiabank, Tangerine, and Shell are helping Canadians make rewards integrated into everyday life.”
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