Rewards

WestJet, Tim Hortons announce new in-flight coffee and loyalty partnership

Mario Toneguzzi -
The partnership will see WestJet serve a new Tim Hortons coffee blend called Flight Roast on flights that currently offer in-flight refreshments, while members of the two companies' rewards programs will eventually be able to earn points through eligible Tim Hortons purchases.

Circle K, Couche-Tard launch app-based rewards campaign tied to customer visits

Mario Toneguzzi -
The Road to Rewards promotion runs from Sept. 15 to Nov. 9, and is the company's first app-integrated, visit-based campaign, according to Circle K Canada.

RBC relaunches Avion Rewards Travel with AI-powered booking tools

Mario Toneguzzi -
The new platform brings several travel-booking functions into one interface and adds AI-assisted tools for tracking fares, predicting prices and alerting users when airfares fall.

Canadian Tire, Tim Hortons launch linked loyalty program

Mario Toneguzzi -
The program is aimed at connecting the two loyalty ecosystems and giving customers additional rewards for purchases at participating Tim Hortons restaurants.

Canadians missing out on rewards: Majority fail to maximize loyalty programs, survey finds

Mario Toneguzzi -
85% of rewards members say they at least try to maximize their rewards, yet only 40% actively optimize wherever possible.

Scene+ expands rewards program to Shell Canada locations nationwide

Mario Toneguzzi -
Bringing fuel purchases into the Scene+ ecosystem alongside groceries, dining, entertainment, travel, banking and retail spending, extending the reach of the program for its more than 15 million members.

Kinton Ramen rolls out fully digital loyalty program tied to app

Mario Toneguzzi -
The move brings the long-running customer rewards program into a unified digital format and links participation directly to the Kinton Ramen app.

EQB secures final approval for PC Financial acquisition

Mario Toneguzzi -
EQB expects the acquisition to close in the summer of 2026, subject to customary closing conditions.

Michaels rewards program launches new benefits in Canada

Mario Toneguzzi -
Michaels operates over 1,300 stores across 49 U.S. states and Canada, including 138 stores across all 10 Canadian provinces.

Winning brands invest in emotional connection and brand meaning: Skip

Mario Toneguzzi -
2026 will mark a defining reset for how brands approach loyalty, performance marketing, and growth.

Shell Canada Joins Scene+ Loyalty Program

Mario Toneguzzi -
Scene+ said it is one of Canada’s leading loyalty programs with over 15 million members.

Scene+ Points Days offers up to 7x points

Mario Toneguzzi -
Scene+ launches Points Days, Nov. 7–9, with bonus rewards at retailers. Scotiabank cardholders can earn up to 7x points. Terms apply.

Walmart Canada launches enhanced Walmart Rewards Mastercard

Mario Toneguzzi -
Walmart Canada said the launch supports its ongoing commitment to delivering everyday low prices to Canadians.

EPAM Global Loyalty Report reveals key consumer trends: Personalization, rewards, and AI drive engagement

Mario Toneguzzi -
Only 20% of consumers actively use more than three loyalty programs, proving most programs struggle to stay relevant, according to EPAM.

IKEA Canada revamps loyalty rewards program

Mario Toneguzzi -
Last year, IKEA Canada welcomed 32.6 million visitors to its stores

Scene+ partners with Expedia on travel opportunities

Mario Toneguzzi -
Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle.

RBC and Pattison Food Group expand partnership

Mario Toneguzzi -
Eligible RBC More Rewards grocery partners, include Save-On-Foods, Quality Foods and Buy-Low Foods

Scene+ and Recipe Unlimited Corporation extend partnership

Mario Toneguzzi -
Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle

A&W launches loyalty program

Mario Toneguzzi -
A&W is Canada's original burger chain with over 1,050+ restaurants that are Canadian-owned and operated.

Rakuten Rewards Canada Partners with Scene+

Mario Toneguzzi -
SCENE and Scotia Rewards partnered up and expanded to create Scene+, giving Canadians an enhanced loyalty program.
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