Loyalty

Canadian Tire, Tim Hortons launch linked loyalty program

Mario Toneguzzi -
The program is aimed at connecting the two loyalty ecosystems and giving customers additional rewards for purchases at participating Tim Hortons restaurants.

Q2 2026 Sporting Goods & Outdoor: Participation and Experience Reshape Growth

Craig Patterson -
Canadian sporting goods and outdoor retailers are using experiential retail, community engagement, selective expansion, and participation-driven categories to deepen customer relationships and capture demand.

Daily Synopsis: Jun 17, 2026

Retail Insider -
Tesoro grocery store shuts in Edmonton after less than 2 years, Shindico begins preleasing Winnipeg centre, Pret a Manger opens at YVR Airport, Oakridge Park Skytrain connection anticipated, and other news.

Canadians missing out on rewards: Majority fail to maximize loyalty programs, survey finds

Mario Toneguzzi -
85% of rewards members say they at least try to maximize their rewards, yet only 40% actively optimize wherever possible.

Kinton Ramen rolls out fully digital loyalty program tied to app

Mario Toneguzzi -
The move brings the long-running customer rewards program into a unified digital format and links participation directly to the Kinton Ramen app.

Scene+ expands rewards program to Shell Canada locations nationwide

Mario Toneguzzi -
Bringing fuel purchases into the Scene+ ecosystem alongside groceries, dining, entertainment, travel, banking and retail spending, extending the reach of the program for its more than 15 million members.

EQB secures final approval for PC Financial acquisition

Mario Toneguzzi -
EQB expects the acquisition to close in the summer of 2026, subject to customary closing conditions.

Michaels rewards program launches new benefits in Canada

Mario Toneguzzi -
Michaels operates over 1,300 stores across 49 U.S. states and Canada, including 138 stores across all 10 Canadian provinces.

Winning brands invest in emotional connection and brand meaning: Skip

Mario Toneguzzi -
2026 will mark a defining reset for how brands approach loyalty, performance marketing, and growth.

Shell Canada Joins Scene+ Loyalty Program

Mario Toneguzzi -
Scene+ said it is one of Canada’s leading loyalty programs with over 15 million members.

Starbucks Canada Rolls Out Tiered Rewards Program

Craig Patterson -
Starbucks Canada launches a new tiered Starbucks Rewards program on March 10, introducing Green, Gold, and Reserve levels with faster earning and richer benefits.

Canadian consumers drawn to redemption of loyalty awards: AIR MILES

Mario Toneguzzi -
Digital redemptions are quick, frictionless, and a means to fulfil instantaneous gratification for your efforts of engaging with a loyalty program.

Loyalty trends: Study on what Canadian shoppers want

Mario Toneguzzi -
Retailers can boost loyalty through analytics and better service, according to the latest LoyalT 2025 study.

Scene+ Points Days offers up to 7x points

Mario Toneguzzi -
Scene+ launches Points Days, Nov. 7–9, with bonus rewards at retailers. Scotiabank cardholders can earn up to 7x points. Terms apply.

Turo and AIR MILES launch new travel rewards program

Mario Toneguzzi -
Turo and AIR MILES partner to let Canadians earn Miles on every car booking, with bonus rewards for first-time users and expanded travel benefits.

Walmart Canada launches enhanced Walmart Rewards Mastercard

Mario Toneguzzi -
Walmart Canada said the launch supports its ongoing commitment to delivering everyday low prices to Canadians.

Canadian Tire Corporation and Tim Hortons team up in strategic loyalty partnership

Mario Toneguzzi -
Canadian Tire and Tim Hortons announce a 2026 loyalty partnership, allowing members to link Triangle Rewards and Tims Rewards accounts to earn Canadian Tire Money on Tims purchases

EPAM Global Loyalty Report reveals key consumer trends: Personalization, rewards, and AI drive engagement

Mario Toneguzzi -
Only 20% of consumers actively use more than three loyalty programs, proving most programs struggle to stay relevant, according to EPAM.

IKEA Canada revamps loyalty rewards program

Mario Toneguzzi -
Last year, IKEA Canada welcomed 32.6 million visitors to its stores

Scene+ partners with Expedia on travel opportunities

Mario Toneguzzi -
Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle.

RBC and Pattison Food Group expand partnership

Mario Toneguzzi -
Eligible RBC More Rewards grocery partners, include Save-On-Foods, Quality Foods and Buy-Low Foods

A&W launches loyalty program

Mario Toneguzzi -
A&W is Canada's original burger chain with over 1,050+ restaurants that are Canadian-owned and operated.

RBC and Canadian Tire Corporation announce strategic loyalty partnership

Mario Toneguzzi -
Canadian Tire Corporation, Limited has been a Canadian business since 1922. Its banners include Party City and PartSource; Mark's; SportChek, Hockey Experts, Sports Experts and Atmosphere; Pro Hockey Life. It has nearly 1,700 retail and gasoline outlets.

Is the Canadian retail loyalty program dead?

Shelby Hautala -
Canadian loyalty programs face challenges as retailers adopt AI and personalization to meet consumer expectations and deliver meaningful rewards.

Loyalty Programs in Canada are Broken: Expert Discusses How Retailers Can Revive Customer Engagement with Flexible, Innovative Models [Interview]

Shelby Hautala -
Lia Grimberg discusses how traditional loyalty programs are becoming less effective as consumers seek more immediate, personalized rewards, prompting retailers to pivot towards flexible and dynamic strategies as competition mounts.
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