Roku has launched its new Soccer Zone, a dedicated destination that brings live matches and related content together in one place, as Canada prepares to co-host the FIFA World Cup, the world’s biggest soccer tournament alongside the United States and Mexico.
“With Canada hosting matches in Toronto and Vancouver, and fans across the country rallying behind teams from around the world, the tournament is set to be one of the biggest cultural moments of the year,” said Mitch Ward, Head of Partner Growth – Canada. “Roku’s new Soccer Zone cuts through the clutter by showing fans where to watch, when to watch and how to jump straight into the action, all in
one simple destination. It’s built to make following the tournament feel effortless, whether you’re catching a late-night match or tuning in with friends.”
Roku said the Soccer Zone includes full access to this summer’s live soccer matches available through subscriptions to TSN, RDS, and Crave, in one simple, centralized hub on Roku devices. Fans can also stay
up to date with a dynamic scoreboard covering all matches, alongside a leaderboard tracking the tournament’s top goal scorers. Built for a streaming-first audience, the Soccer Zone shows where matches are available across supported apps, so that fans can focus on watching soccer, not searching for it.
“Beyond live coverage, the Soccer Zone curates a selection of soccer-related films, series, and documentaries, giving fans more ways to engage with both the tournament and the sport,” it said.
“The Soccer Zone will be available on all existing and new Roku players, Roku TV models, and Roku Smart Projectors in Canada. Viewers can access it directly from the Roku Home Screen menu, as well as through featured placements on the Home Screen and within the What to Watch destination, ensuring the next game is always within easy reach.”
More from Retail Insider:
