What if a fashion campaign felt more like something you actually wanted to watch?
For F/W27 (Fall/Winter 2026/2027), Toronto streetwear brand Revenue traded the traditional campaign shoot for characters, action, humour and a healthy dose of ’80s nostalgia.
Inspired by the era of larger-than-life action television, the campaign turns Revenue’s Uniform of the Relentless into its own cinematic world with the clothes embedded in the story rather than simply placed in front of the camera.
It’s part fashion campaign, part entertainment and a reminder that brand content can still be fun.
Kyle Hosick, Founder of Revenue, ran an advertising agency for about 25 years, and years ago he was creating a T-shirt to give to his clients as swag.
“I thought, “What could I put on the front of this that will be creative and symbolize what we do for them?” And I landed on Revenue because every client we have hires us for that reason — revenue,” he said.
“So I made 25 T-shirts. I didn’t even have a chance to give one of them to someone. I wore one, and somebody stopped me on the street and said, “Where did you get that?”
“And that was the moment that basically crystallized in my brain: “I’m starting a brand called Revenue, and it’s going to be clothing for entrepreneurs and people in business.”
The concept does not have a retail storefront but it is available in several retailers in the Greater Toronto Area. Hosick said the brand is considered “advanced contemporary”, and its main demographic is 35 to 65 years old with an even split between men and women. When he first started, he thought it would skew male, but the women love the latest stuff.
“In business, whether you’re an entrepreneur, creator, or in sales, revenue is king. The harder you work and the more effort you put into building something meaningful, revenue becomes the clearest signal of progress,” said Hosick. “High achievers expect quality out of themselves. They’re driven to produce quality work. Revenue follows the same principle. Nothing overly flashy. Nothing gaudy. Just refined pieces that feel right and live up to expectations.”
The first part of this year was developing the fall and winter collection.
Looking into the future, he’s hoping a connection with Canada’s biggest wholesaler will give the brand a big boost and with fingers crossed Hosick has his eyes set on being on the racks at Harry Rosen and Simons sometime next year.
The recent marketing campaign was inspired by an era of 1980s larger-than-life action television.
“I’m 50 years old — that our demographic is more people my age,” he said.
“Even though we didn’t set out that way, I wanted 20-year-olds when I started this, so it would go viral in classrooms. But now that we’ve landed on the fact that a 50-year-old is probably our ideal customer, I thought to myself, “What marketing has worked the best on me in my life?
“I did some soul-searching, and the answer was clear. It was toy commercials when I was a kid, sitting on the carpet watching Saturday morning cartoons. Every commercial made you want that toy. I’m sure you can remember every toy commercial. You can probably hear the music. You can hear that deep baritone voice-over of the guy saying, “Brand new from Revenue Brand.
“And it was like G.I. Joe, so I said, “Let’s make one of those.” Because I’m in the marketing space in my other life, I crossed every T and dotted every I in the production of this.
“We made action figures of myself and the creative director, and I hired kids to play with the toys on camera. We got that voice-over done, and we had the script written to sound like a 1985 G.I. Joe commercial.
“Then the creative director and I came to life in the commercial for the second half, where we acted like action figures. I bought a remote-control Jeep that looks like my creative director’s Jeep, and we shot some of the scenes with the figures in the Jeep.
“But then we were riding in the Jeep, and we had our arms up like action figures that couldn’t bend their arms. We just wanted to — we did it over two days, and we had a lot of fun with it. It’s been one of our most successful Instagram Reels to date.”
Hosick said he didn’t come from the fashion industry so he wasn’t afraid of all the red flags that people who are in the business would say should stop them from starting their own clothing brand.
“Because they know what can go wrong. I just didn’t know anything could go wrong, and it’s worked to our advantage because we’ve just had unbridled creativity and a fearless approach to this.”
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