Toronto floating sauna operator reopens waterfront site, expands to Ottawa

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Toronto-based SAUN°A is reopening its floating sauna and cold plunge facility on the city’s waterfront for the 2026-27 season, while expanding its operations with a second location in Ottawa.

The business, which combines Finnish-inspired sauna sessions with cold-water immersion, will reopen Nov. 13 at 275 Queens Quay W. in Toronto and operate through May 2027. The expansion into Ottawa marks the company’s move into a second Canadian market as it continues developing its waterfront wellness business.

SAUN°A offers 90-minute community sessions, private bookings for groups of up to 12 people and specialty programming throughout the season. Its offerings include silent sauna sessions, community events, wellness collaborations and other seasonal activities.

Toronto waterfront location returns

The floating facility features a traditional Finnish-style sauna, cold plunge and outdoor recovery areas, with views of Lake Ontario, the CN Tower and Toronto skyline.

The company describes its offering as a contrast therapy experience built around alternating between heat and cold, followed by periods of rest. Its floating design also incorporates the surrounding waterfront environment, with large wraparound windows providing views of the lake and city.

SAUN°A said it is returning following strong demand during its first season, with owner Matt Slaman pointing to customer interest in the facility’s reopening.

“We saw an incredible response from Toronto in our first season and have had people asking us all year when we’ll be back,” said Slaman, owner of SAUN°A. “We’re excited to finally reopen and give people a completely different way to experience the waterfront, especially as we head into the colder months.”

The business will offer both scheduled community sessions and private bookings, providing options for individual customers and groups.

Expansion into Ottawa

The Toronto reopening coincides with the company’s expansion into Ottawa, where it is establishing a second floating sauna and cold plunge location this fall. The company says its Canadian operations will now include locations in Toronto and Ottawa, extending its floating wellness concept to another urban waterfront market.

To mark the start of the new Toronto season, SAUN°A is offering first-time visitors an introductory package priced at $99 for three 90-minute sessions. Bookings for the Toronto location are available through the company’s website, SAUNOA.ca.

SAUN°A describes its business as a Canadian floating sauna and cold plunge experience inspired by Finnish sauna culture, with programming centred on community sauna sessions, cold-water immersion and outdoor experiences.

Saunoa Floating Sauna & Cold Plunge
Saunoa Floating Sauna & Cold Plunge

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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