Italian menswear manufacturer Lubiam is looking to expand its presence in Canada, building on its partnership with luxury retailer Harry Rosen and a network of independent menswear boutiques as it targets growing demand for premium tailoring and contemporary men’s fashion. The family-owned company, founded in Mantua, Italy, in 1911, sees Canada as a strategic market, with plans to strengthen its distribution network while maintaining the exclusivity of its Luigi Bianchi Sartoria and L.B.M. 1911 labels.
The company’s Canadian growth strategy is built around partnerships with established retailers and independent boutiques, which provide access to different segments of the market. Lubiam says Canadian consumers are increasingly seeking high-quality craftsmanship combined with comfort and versatility, creating opportunities for its two brands. It plans to strengthen its relationship with Harry Rosen across major metropolitan markets while selectively adding independent retailers in emerging regions. The company also sees potential to expand demand for its made-to-measure Luigi Bianchi Su Misura service and premium formalwear.
Lubiam is also investing in inventory and supply-chain programs to help Canadian retail partners respond to changing demand without committing as much capital to seasonal stock. Its Stock Service, real-time business-to-business inventory management and Never-Out-Of-Stock programs allow retailers to replenish merchandise as needed. Now led by the fourth generation of the Bianchi family, the company is also adapting its century-old Italian tailoring expertise to changing preferences for lighter fabrics and more versatile garments, while maintaining the craftsmanship that underpins its international business.
In an exclusive interview with Retail Insider, Giovanni Bianchi, Style Director at Lubiam, talked about the Canadian market and the company’s history.
Lubiam has remained family-owned and operated in Mantua since 1911. How has the company’s multigenerational leadership shaped its business strategy, and what advantages does family ownership offer in today’s global menswear market?
Family ownership provides Lubiam with a rare sense of continuity, long-term vision, and independence that directly shapes our global strategy. Today, alongside my siblings—Edgardo Bianchi (CEO), Gabriele
Bianchi (Managing Director), and Giulia Bianchi (Brand Manager)—we represent the fourth generation guiding the company.
In my role as Style Director, having this heritage allows me to maintain a natural harmony between honoring our founding tailoring traditions and driving modern innovation. In today’s rapidly evolving menswear landscape, our family stewardship gives us the agility to pivot quickly, maintain strict quality control across our Mantua operations, and cultivate genuine, lasting relationships with our retail partners. Ultimately, our independence ensures that every decision remains aligned with our core values, preserving the authenticity that discerning global consumers expect from a heritage Italian clothing company.
What has been driving Lubiam’s growth in Canada, and how important are partnerships with established retailers such as Harry Rosen and independent menswear boutiques to the company’s North American expansion strategy?
Our growth in Canada is driven by deeply rooted relationships with our partners, which have always served as the foundation of our commercial strategy. This approach allows us to seamlessly blend authentic Made-in-Italy sartorial heritage with modern versatility. Canadian men appreciate high-quality craftsmanship and increasingly demand comfort and contemporary style.
Our brands—Luigi Bianchi for sartorial luxury and L.B.M. 1911 for casual elegance—directly address this need. Partnering with landmark luxury retailer Harry Rosen provides us with strong brand positioning, extensive market reach, and exceptional visibility among Canada’s most discerning consumers. At the same time, independent menswear boutiques offer highly personalized clienteling and foster deep community loyalty, completing our ideal distribution network.
How do programs such as Stock Service, real-time business-to-business inventory management and Never-Out-Of-Stock help Canadian retail partners manage inventory, respond to customer demand and compete in the luxury menswear market?
For Lubiam, supporting our Canadian retail partners goes far beyond delivering a seasonal collection; it is about equipping them with the technological and operational leverage required to thrive in today’s dynamic luxury landscape. Our ecosystem of digital and logistics solutions—comprising our Stock Service, real-time B2B inventory management, and Never-Out-Of-Stock (NOOS) programs—provides a practical commercial advantage and serves as a vital component of our partner support.Â
Especially in the current challenging market environment, our services enable Canadian retailers to operate with more flexibility: rather than over-committing upfront capital, they can confidently rely on seamless replenishment to respond promptly to customer demand.
How is Lubiam balancing its century-old Italian tailoring traditions with changing consumer preferences for lighter fabrics, more versatile garments and contemporary menswear, and whatrole does its Made-to-Measure Luigi Bianchi Su Misura program play in that strategy?
Balancing a century-old heritage with evolving contemporary taste is at the very core of Lubiam’s identity. We do not view tradition as a rigid constraint, but rather as a foundation of expertise that drives innovation. This philosophy shapes our response to the shifting demands of the modern consumer, who seeks comfort without sacrificing elegance. We continuously invest in research and development to pioneer lighter, high-performance fabrics, working closely with top Italian mills. This allows us to deliver garments that offer the weightlessness and flexibility of casual wear, while preserving the distinguished silhouette and drape of traditional Italian craftsmanship.
Our Made-to-Measure program is the ultimate expression of this balance, serving as a bridge between timeless tailoring and modern customization. By offering Su Misura, we empower consumers to define their own luxury. Concurrently, the MTM program enables our retail partners to satisfy virtually any bespoke preference or styling request, transforming traditional craftsmanship into a dynamic, highly responsive service.
What are Lubiam’s priorities for the Canadian market over the next few years, including potential retail partnerships, distribution growth and opportunities to expand demand for its L.B.M. 1911 and Luigi Bianchi Sartoria labels?
Canada remains a highly strategic and sophisticated market for Lubiam. Our priority for the coming years is to expand our market presence while maintaining the strict exclusivity that defines our brand equity. We will continue to nurture and elevate our dual-distribution model, focusing on strengthening our alignment with our landmark partner Harry Rosen to secure high-visibility brand positioning across major metropolitan hubs.Â
Simultaneously, we aim to selectively expand our network of elite independent menswear boutiques in emerging, high-growth regions.
Another key commercial priority is to clearly articulate and amplify the distinct identities of our labels. We see a strong opportunity to scale Luigi Bianchi by capturing the growing demand for premium sartorial luxury, formal event wear, and Su Misura services. Concurrently, we will drive the growth of L.B.M. 1911 by introducing the collection into curated, immersive environments, thereby amplifying the end-consumer experience and further expressing the brand’s lifestyle dimension.
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