Johnnie Walker has released a new film featuring singer Sabrina Carpenter as part of its ongoing global partnership with the Grammy Award-winning artist, extending a collaboration that includes a signature cocktail and a limited-edition whisky bottle.
The film, directed by Academy Award-winning filmmaker Damien Chazelle, focuses on Carpenter’s personal and artistic development through the whisky brand’s “Keep Walking” platform. The announcement marks another stage in the multi-year partnership, which Johnnie Walker says will continue expanding into additional markets.
Film extends brand partnership
Produced by Superprime Films, the new production draws inspiration from French New Wave cinema, combining cinematic storytelling with spontaneous scenes and playful elements. It follows Carpenter as she moves through celebrations, festivities and unexpected situations, presenting her interpretation of the brand’s themes of personal progress, confidence and self-expression.
Carpenter said the production gave her an opportunity to work with Chazelle on a creative project that reflected her personality and artistic direction.
“Working with Johnnie Walker and Damien was such a creative adventure. We wanted to create a true cinematic experience that was playful, unexpected, and full of personality. I’m a long time fan of Damien’s work – so it was exciting to bring this visual world to life alongside him. This film felt like the perfect way to tell the Keep Walking story and capture the energy of this next chapter.”
Chazelle directed the film, bringing his experience in visually driven productions and musical storytelling to the project. His previous films include La La Land, Whiplash, First Man and Babylon.
The filmmaker has received an Academy Award and is known for films exploring ambition, creativity and the pursuit of achievement. The new production applies those themes to Carpenter’s story of artistic development and self-expression.
Collaboration includes products and international expansion
The film follows earlier product initiatives developed through the partnership, including Carpenter’s signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle inspired by her personal style.
The products are currently rolling out across Europe, Australia and North America, with additional markets expected to follow in the coming months, according to the announcement.
The latest film is intended to build on those initiatives by connecting Carpenter’s public image and creative identity with the whisky brand’s established “Keep Walking” message.
Johnnie Walker said the collaboration is part of its broader global music platform, which works with artists who challenge creative conventions and contribute their own perspectives to culture.
The company describes the partnership as a multi-year arrangement, with the latest film representing another phase of its efforts to connect the brand with music and entertainment audiences internationally.
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