Few objects are as instantly recognizable as the BIC® Cristal. Since its introduction in 1950, the transparent hexagonal pen has become part of daily life around the world, valued for a design so familiar that its silhouette can be identified at a glance.
Now that everyday object has been transformed into something entirely unexpected. Italian design brand Seletti has reimagined the BIC® Cristal at 12 times its original scale, turning the legendary writing instrument into a sculptural lighting piece. The newly launched BIC® Lamp is now available for pre-order through Maison Territo in Montréal.
Created in collaboration with BIC®, Seletti and designer Mario Paroli, the lamp preserves the visual identity of the original pen while giving it a completely different purpose. It is offered in the Cristal’s three signature colours, blue, black and red, and can be configured as a floor lamp, pendant light or wall sconce.
Turning an Everyday Object Into Design
The appeal of the BIC® Lamp begins with recognition. The Cristal is an object generations of people have encountered at school, at work and at home, yet its simple industrial design has also earned a place within the broader history of modern design.
More than 120 billion BIC® pens have been sold worldwide, while the Cristal has been included in the collections of institutions including the Museum of Modern Art in New York and the Centre Pompidou in Paris.
Seletti takes that familiarity and changes the scale dramatically. At 12:1, details that disappear into the hand on the original pen become defining elements of a room. Materials have been selected to evoke the Cristal with precision while allowing the enlarged form to perform as functional lighting.
The effect is playful and immediately understandable. A utilitarian object becomes a statement piece capable of bringing humour, nostalgia and visual impact into an interior.
Seletti’s Playful Approach to Italian Design
Founded in Cicognara, Mantua, in 1964, Seletti has become known for an unconventional approach that brings together art, popular culture and functional design. Familiar objects and cultural references frequently appear throughout its collections, transformed through scale, context or unexpected materials.
The BIC® Lamp fits naturally into that philosophy. Its design does not disguise the source material. Instead, the familiar form is celebrated, with its exaggerated proportions creating a new relationship between the object and the surrounding space.
Used above a dining table, mounted on a wall, placed in a living area or introduced into a creative workspace, the lamp can function as both illumination and a strong visual element. Each of the three colours preserves the identity of the original BIC® Cristal while offering a different presence within an interior.
Three Colours, Multiple Ways to Use It
The collection draws directly from the BIC® Cristal colours most people know: classic blue, black and red. Presented at dramatically enlarged scale, those familiar accents become an important part of the lamp’s character.
The availability of floor, pendant and wall-mounted formats also gives designers flexibility in how the concept can be incorporated into a space. A pendant can create an unexpected focal point overhead, while the floor and wall versions allow the elongated silhouette of the pen to become part of the architecture of a room.
The concept works particularly well in interiors where art, collectible design and furniture are intended to create conversation and personality.
Available for Pre-Order Through Maison Territo
The BIC® Lamp joins the selection of distinctive international design offered through Maison Territo at Royalmount. The Montréal design destination carries Seletti alongside a curated portfolio of furniture, lighting, surfaces and accessories from internationally recognized brands.
Maison Territo’s 11,000-square-foot showroom is conceived as an immersive environment where architects, interior designers and private clients can discover pieces in the context of complete interiors. The arrival of the BIC® Lamp adds a playful dimension to that assortment, introducing a piece that sits comfortably between functional lighting, sculpture and collectible design.
Clients interested in the new launch can register for pre-order updates and early access through Maison Territo, providing an opportunity to secure selected BIC® Lamp designs as they become available.
Pre-order:
Register for BIC® Lamp pre-order access at Maison Territo
Maison Territo is located at 5050 Côte de Liesse #1050, Mont-Royal, QC H4P 0C9, Canada.
For more information, call 514-800-0102.
