Patricia Viscount lives in Calgary and has over 25 years of experience as a communications specialist, writer and editor. She began her career as a public affairs officer in the Canadian Forces before transitioning to a senior advisor role in the energy industry. Self-employed since 2016, she helps her clients navigate the stressful world of words to allow them to build business messages with confidence and clarity.
It’s a good news story for the retailer which had been shut out of the initial Ontario lottery system. New locations are now planned as Friendly Stranger looks to dominate the cannabis market in the province after years of operating as an accessory retailer.
At a time when the supply chain is undifferentiated in some parts of Canada, up-and-coming retailers are innovating by creating experiences in order to draw-in customers to their stores as opposed to the competition.