Ontario-based Ren’s Pets will be launching its first Urban Concept store in Liberty Village when it opens this September in a 5,500 square foot location at 99 Atlantic Avenue. Their neighbours were announced last week, when Retail Insider shared that Impact Kitchen was opening their 5th location in the fall.
The 36th location of Ren’s will be a completely new style of store for the brand, as they are able to bring the lessons learned over the last 14-months of a pandemic customer base into a brick-and-mortar location.
“We’re really excited to open this new urban concept Ren’s store in Liberty Village. It’s something we’ve wanted to do for awhile now but were waiting for the perfect location,” said Scott Arsenault, President at Ren’s Pets. “Liberty Village has a really passionate pet community. Everywhere you go there are people out and about with their pets, so it’s a great choice for a new Ren’s store.”
“This is just the beginning of our network of stores in Toronto,” said Arsenault. “Pet parents are looking for a strong pet bricks and mortar offering, a place they can come in with their pets and truly be serviced along with doing things like weighing their pet, trying samples, asking for advice from the knowledgeable staff, having fittings for harnesses, collars or clothing, and socializing with other passionate pet folks and their pups.”
Current market trends will be put to the forefront with the location. In addition to the top-selling products that will be curated for the in-store shopping experience, the company has integrated ecommerce into the floorplans.
“We know there are already a lot of Ren’s Rewards members from the Liberty Village area that shop with us now in our GTA stores or on the website,” shares Larissa Wasyliw, VP of Ecommerce & Marketing at Ren’s Pets. “These customers will use the store to shop in with their pets and also use it as a pick up destination for ecommerce orders, plus set up online services like autoship with us because they love the Ren’s brand. We can’t wait to show Liberty Village pet parents that Ren’s is here for your Pet’s Best Life with the best food, treats, and toys you can get, with so many easy and convenient in store and online shopping options available.”
Wasyliw shared with Retail Insider “We really want to fit the spirit and the tone of Liberty Village, to become part of the fabric of the neighbourhood and community of pets.”
The Liberty Village Ren’s Pets location will bring an added level of interior design that will make this unique to the other stores in the chain. Brick walls, dark wood floors, barnwood accents and gunmetal grey shelving are all being used to elevate the feeling of a boutique store. When you visit the neighbourhood, many retail and grocery locations have adapted their designs to fit the existing structures.
The store will begin construction on July 5th and will be opening on September 11th, 2021.