EB Games Stores in Canada to Rebrand as GameStop

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Texas-based specialty entertainment company GameStop announced Wednesday that it will be rebranding all EB Games stores in Canada by the end of 2021 to the GameStop banner.

EB Games was purchased by GameStop in 2005 which saw the locations in Europe and the US rebranded.

In Canada, the company is the largest Game retailer with locations across the country and a thriving e-commerce business. In total the retailer has over 4,000 stores globally.

There are two store formats, including EB Games and EBX, which is separated in the marketplace by the introduction of more exclusive items and collectables.

“This decision follows our receipt of feedback from our valued customers and stockholders,” the company said in a press release.

Image: EB Games Announcement of Rebranding to GameStop
Image: EB Games and EBX Canadian Locations
Image: EB Games Redirect from
EB Games and Call it Spring at Willowbrook Mall in Langley (July 2021). Photo: Lee Rivett
EB Games at CF Market Mall
SoftMoc and EB Games at CF Market Mall. Photo: Jessica Finch
EB Games at CF Richmond Centre.
EB Games at CF Richmond Centre. Photo: Geetanjali Sharma
Hudson's Bay with EB Games at SouthCentre Mall in Calgary
Hudson’s Bay with EB Games at SouthCentre Mall in Calgary. Photo: Jessica Finch.

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Co-Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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  1. That’s funny, I remember them rebranding the stores as GameStop in Canada a while back around 2010 maybe but eventually went back to the EB Games name. Interesting that they’re doing it again but this time the whole chain.


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