Texas-based specialty entertainment company GameStop announced Wednesday that it will be rebranding all EB Games stores in Canada by the end of 2021 to the GameStop banner.
EB Games was purchased by GameStop in 2005 which saw the locations in Europe and the US rebranded.
In Canada, the company is the largest Game retailer with locations across the country and a thriving e-commerce business. In total the retailer has over 4,000 stores globally.
There are two store formats, including EB Games and EBX, which is separated in the marketplace by the introduction of more exclusive items and collectables.
“This decision follows our receipt of feedback from our valued customers and stockholders,” the company said in a press release.
That’s funny, I remember them rebranding the stores as GameStop in Canada a while back around 2010 maybe but eventually went back to the EB Games name. Interesting that they’re doing it again but this time the whole chain.
They tried to compete against themselves (think Best Buy and Future Shop in the same mall) but it didn’t work.