The agreement makes EB Games Canada the Official and Exclusive Video Game Retailer of Canada Soccer and the Canadian Premier League, positioning the retailer within the national soccer business structure that oversees commercial partnerships and media rights for the sport in Canada.
GameStop Canada President Jim Tyo shares why the company is rebranding to EB Games, highlighting a renewed focus on collectibles, tech investment, and Canadian retail roots.
GameStop Canada is being rebranded as EB Games Canada after its acquisition by Stephan Tetrault, with a renewed focus on Canadian gamers, collector culture, and in-store experiences.
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