Showcase Enters Downtown Toronto with Storefront at CF Toronto Eaton Centre


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Canadian retailer Showcase, known to be ‘Home of the Hottest Trends’ and the world’s largest retailer of its kind, has opened its first store in downtown Toronto. It marks a milestone for the retailer which has no other downtown stores in major Canadian cities except for a Calgary location. 

The new downtown Toronto Showcase store is located on Level 1 of CF Toronto Eaton Centre next to a new Sunglass Hut store and is across from retailers Zumiez and Hollister. The Showcase storefront features a prominent black facade and has been busy since its opening several days ago. 

The first Showcase store to open in a major Canadian downtown is at Calgary’s ‘The CORE’ shopping centre in 2019. 

Until now, residents of downtown Toronto and visitors would have to go to a suburban shopping centre to shop at a Showcase store. The retailer has several locations in the city with the closest to the downtown core being at Dufferin Mall. 

Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs

Across Canada, downtown residents often find themselves visiting the suburbs for certain retailers. That is changing in some markets as downtown populations boom, and Toronto is leading the way in Canada. The city’s downtown core continues to see thousands of new residential units being added annually with a downtown population exceeding 300,000 people — making it second only to Manhattan in North America in terms of having such an urban core density. 

Showcase has been innovating with its retail concept, including being the first retailer in Canada to launch regular live-stream shopping on social media platforms as recently reported in Retail Insider. Showcase also has an online presence which means residents of other urban cores such as those living in Vancouver may choose to shop online rather than visit a physical Showcase store location in a suburban mall. 

Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Showcase at CF Toronto Eaton Centre – Photo by Dustin Fuhs
Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.



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