Iconic Canadian-founded restaurant chain Tim Hortons is releasing a limited edition fashion line for National Coffee Day on Wednesday, September 29th. The line is called ‘the Double Double Collection’ and it will be available to order online over an eight-hour time span.
The Double Double Collection of fashions include a range of hoodies, sweatpants, t-shirts and travel mugs. The colour used for the clothing items is inspired by the chain’s Double Double coffee.
Those interested in purchasing the limited edition collection can visit thedripdrop.ca on September 29th starting at 10:00am Eastern Time. As a nod to the restaurant chain and the fact that Tim Hortons makes its coffee fresh every 20 minutes, new options will be added to the website every 20 minutes. Consumers can purchase items from the Double Double Collection online until 6:00pm Eastern Time that day.
Various other noted foodservice businesses have also launched fashion lines in recent years, including the likes of Burger King and KFC. Retailers are also considering customized pins.