China’s premier fine jewellery brand Lao Feng Xiang will open its third Canadian location at the Park Royal Shopping Centre in West Vancouver this year. It will become the retailer’s fourth North American location as there is one boutique located outside of Canada on New York City’s Fifth Avenue.
Lao Feng Xiang is China’s oldest jewellery brand, as well as the world’s 16th-largest luxury goods company. Founded in Shanghai in 1848 (during the Qing Dynasty), Lao Feng Xiang retails fine jewellery featuring gold, silver, diamonds, coloured gemstones, jade, pearl and enamel, as well as a robust bridal business. The company has over 2,700 retail stores throughout Mainland China and one in Sydney, Australia. Lao Feng Xiang is particularly known for its 24-karat gold and jade creations.
The first North American location for Lao Feng Xiang opened in downtown Vancouver in October 2015 on Alberni Street in the “Luxury Zone”. The second Canadian storefront opened at CF Richmond Centre in July 2020.
The Park Royal Shopping Centre has located the new Lao Feng Xiang boutique in the “Park Royal South” indoor shopping centre. This new jewellery brand will be an addition to the long list of jewelery retailers at the shopping centre, including:
- Michael Hill
- Arctic Fame Diamonds
- Blue Ruby Jewellery
The new Lao Feng Xiang location will be nestled between the Austria-based Swarovski boutique featuring crystal luxury goods, including jewelery and Hot Topic, a privately owned counterculture-related clothing and accessory retailer based out of California.
Two previous retail locations are being combined to create the new retail space for Lao Feng Xiang. The larger portion of the new retail space was the former home of Vancouver-based women’s fashion brand JAC by Jacqueline Conoir which shuttered in June 2021 leaving their sole CF Richmond Centre store which opened in September 2020 as well as a new location opening soon at The Amazing Brentwood.
A smaller portion being combined into the new retail space was formerly a showroom for electric performance brand Polestar which has relocated to another portion of Park Royal.