Automaker Volvo‘s electric performance brand Polestar has opened a temporary Vancouver storefront at Park Royal Shopping Centre in West Vancouver while a new downtown store is built. The Park Royal location is in addition to its Montreal (3035 Boulevard le Carrefour, Laval) and Toronto (55 Avenue Road at Yorkville Village) locations.
Polestar announced its entrance into the Canadian market in 2019 and followed up in 2020 with announcing its 3,300 square foot downtown Vancouver location at 827 Seymour Street. Meanwhile, the car dealer opened a temporary location at 1050 Homer Street while the Seymour location was being built. The temporary location shuffled over to 1039 Hamilton Street in January 2021 before crossing the Lions Gate bridge to Park Royal in May 2021.
The downtown Vancouver store’s opening date hasn’t been formally announced as construction is ongoing. Polestar’s retail spaces will be located in busy downtown locations where between two and three vehicles can be displayed, with non-commissioned salespeople and demonstrators to be part of the retail experience, according to a report in Automotive News Europe.